Thursday, August 4, 2011

Final Bottle Design & Ad for "Fizzle Pop"

I chose to reduce the bubbles on the top portion of the bottle and offset them.  This gives the bottle a less busy, cleaner look.  I added the small fp logo to the bottom to give the audience association and added the flavor of this particular bottle design at the very bottom of the bottle.  Overall, the design is fun, yet clean.  It contains pop colors that contrast well with the black so it will appeal to youngsters and their folks as well.  The center portion of the bottle allows easy grip for the kids, but is reminiscent of the old coke bottle design, which, unbeknownst to the market, will be comforting.

Final Label

Bottle with labels


Labels

I like the idea of the bubbles rising up from the title but I'm going to switch the color to the bottom image with pink, yellow and black, at least for the Razberry Jazz.  It feels more jazzy to me and pops more from the black background.  I like the "pop" overlapping the "fizzle" and I was able to go in and edit the "i's" a bit to have the stem wrap the dot.

Background color variations







Adjustment of Typeface

Monday, August 1, 2011

Title Colors





Typeface

I chose the typeface Bauhaus 93.  It felt fun but clean and I can switch it up a bit to create my own flare!

Typeface Proposals

Bottle Designs


Bottle Design Q&A

What does it taste like?
There will be three flavor variations:
Strawberry Lemon Fizz
Razberry Jazz
Kiwi Lemon Squish

For whom is it designed:
Primarily for kids/tweens but I want the design to appeal to an older market as well, so I want it to be clean and the colors more mature in some aspect.

What sort of mood or feeling does it convey?
A feeling of happiness and innocense!

Whom do you get to pretend you are when you drink it?
Willy Wonka, Oompa Loompas, Charlie or his Grandpa Joe, Pippy Longstocking, or any of your favorite animated characters.

How do you get to pretend you feel when you drink it?
Happy, bubbly, excited, animated, weightless, like you're floating on air.

Saul Bass-Inspired Movie Poster

I chose to do my movie poster on "The Lives of Others", a German film set in the 70's/80's during the socialist rule of the GDR.  The film had a perfect voyeuristic theme for a Saul Bass-inspired style.